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[外絮] 太陽成為NBA第1支不在地方電視獨佔轉播的隊伍

看板NBA標題[外絮] 太陽成為NBA第1支不在地方電視獨佔轉播的隊伍作者
EZ78
(EZ78)
時間推噓29 推:29 噓:0 →:33

消息來源: Brian Windhorst(對 我知道他不太好 但他同事都有轉發應該OK)
http://psce.pw/4vm3rs

In a move that is perhaps both game-changer and tipping point, the Phoenix
Suns and Phoenix Mercury have struck a deal that removes their long-held
television rights from cable.

Starting with their next seasons, the teams' games will be broadcast for freeover-the-air and streamed online on a new direct-to-consumer service.

The teams' contract with Bally Sports Arizona, where their games have been
shown on cable since 2003, has expired and will not be renewed. The games
instead will be available on local Arizona television stations in Phoenix,
Tucson and Yuma and streaming firm Kiswe on a new platform.

The shift could cost the Suns tens of millions in guaranteed money per year
in the short term, but it will boost the number of households the games are
available in from around 800,000 to more than 2.8 million, according to the
team.

鳳凰城太陽與水星做出了可能是改變生態的一個重大決定--他們拋棄了過往長期的有線電視轉播權利。

在下個賽季開始,這兩支隊伍的轉播將只會透過OTA的免費轉播平台並經營全新直面消費者的串流服務。

這兩支隊伍與Bally Sports Arizona於2003年簽下的合約已經過期且將不會再續約。這些比賽轉播平台取而代之的是一些亞利桑那(鳳凰城、土桑、尤馬)的地方電視台以及與串流公司Kiswe合作的新平台。

太陽隊表示雖然這個轉變短時間內將造成太陽每年上千萬美元的損失,但這舉動也可以將可以看到球隊比賽的用戶數從80萬增長至280萬。

"We're not focusing on money. We're focusing on winning, success and taking
care of fans, taking care of the community," new team owner Mat Ishbia said.
"What happens is you always end up making money. It always works out.

"We're going to have more fans than ever before. We're going to have more
people who will have eyeballs on Devin Booker and Deandre [Ayton] and Kevin
Durant, Chris [Paul] and cheer the team on. And more people buying
merchandise because they're bigger fans."

The shift comes in the wake of Diamond Sports Group, Bally Sports Arizona's
parent company, filing for bankruptcy in March. The network missed a payment
to the Arizona Diamondbacks that was due April 1. The Minnesota Twins and
Cleveland Guardians have also missed payments from Diamond subsidiaries,
leading Major League Baseball to seek to void the rights deals so the teams
could take over their broadcasts.

太陽新老闆Mat Ishbia說:「我們並不專注於賺錢。我們專注在贏球、成功與照顧球迷、照顧社群。你做這些事情永遠最後都可以讓你賺錢。這永遠有效。」

「我們將會有史上最多的球迷。我們將會有更多人將他們的注意力放在Devin Booker、
Deandre Ayton、Kevin Durant與Chris Paul身上並為了球隊歡呼。然後就會有更多人買我們的商品因為他們是我們的大粉絲。」

這個轉變來自於Bally Sport Arizona母公司Diamon Sports Group三月的破產。這家電視台4/1也未能支付應該要給亞歷桑納響尾蛇的轉播金。明尼蘇達雙城隊與克里夫蘭守護者也同樣未能從Diamond的子公司收取應獲得的金額並造成了MLB球隊必須探尋終止轉播合約的方法才能轉播比賽。

The Suns got all their scheduled payments from Bally Sports Arizona before
their contract expired at the end of the first round of the playoffs. But theregional sports network's financial situation likely played a role in the
Suns' decision.

Diamond Sports Group released a statement Friday saying the move by the Suns
and Mercury constituted a breach of contract and violated bankruptcy law -- aposition Suns CEO Josh Bartelstein disputed.

"This is an improper effort by the Suns to change their broadcasting partner
without permitting Diamond to exercise our contractual rights," Diamond
Sports Group said.

Said Bartelstein in a statement: "Diamond's position is totally inaccurate.
We are moving forward with this deal and could not be more excited about whatit means for our fans and our future."

太陽隊在合約結束前(季後賽第一輪)已經收到了BSA排程的所有錢。但這家地方體育電視台的資金現狀應該是促使太陽做出這個決定的原因之一。

Diamond Sports Group星期五也是出了一則聲明控訴太陽與水星違約並委反了破產法--而這聲明也遭太陽CEO Josh Bartelstein駁斥。

Diamond Sports Group說:「太陽與水星未經過Diamond同意更換轉播合作夥伴的行為是不當的。」

Bartelstein則在聲明中表示:「Diamond所處的位置是不準確的。我們要向前看且這對於我們的未來與粉絲來說有令人興奮的意義。」

As more local media rights deals expire in the near term, other NBA, MLB and
NHL teams might find themselves in the same situation as the Suns and Mercuryand consider shifting their games away from the cable model. Suns games had
been on cable television in some form since 1981.

"We need to reimagine these relationships," NBA commissioner Adam Silver saidabout regional sports networks on "The Marchand and Ourand Sports Media
Podcast" last week. "In terms of the fundamentals of the business, everyone
sees what's happening in the television market. You've had a dramatic declinein the number of television homes."

Ishbia, who bought a controlling stake in the Suns and Mercury in February ata $4 billion valuation, said he believes appealing to more fans will increasevalue in other areas, including sponsorship deals. He consulted with the NBA
league office and some other owners before making a decision to go this path.

"The media world is changing," Ishbia said. "And we think in Phoenix we're
going to be the leaders starting off with a new way of thinking about it, a
new way of doing it."

Ishbia said a price point for the streaming option, designed for younger
viewers who might not own televisions, has not been determined. But the
Mercury, who are soon to make their season debut and welcome back Brittney
Griner, will have their games streamed for free this season.

在這幾年隨著越來越多的地方轉播合約到期,其他NBA、MLB、NHL球隊也將會發現他們與太陽和水星處於類似的情況並開始拋棄有線電視轉播。太陽自1981年以來就會在有線電視上轉播他們的比賽了。

NBA主席Adam Silver也在Podcast上表示:「我們必須重新思考這些關係。從商業的角度來看,大家都有觀察到電視市場正在發生的情況。安裝電視的家庭數正在劇烈下降。」

今年二月花了40億美金買下太陽與水星的Ishbia說他認為吸引更多粉絲能增進包含贊助合約等其他領域的收入。他聽取了NBA聯盟與一些其他老闆的意見才做出的這個決定。

Ishbia說:「媒體世界正在改變,而我們認為鳳凰城將會成為其中的領先者並開啟一種全新的思路與經營模式。」

Ishbia說設計給沒有電視的年輕觀眾的串流選項收費還沒決定好。但即將開季的並迎回球星Brittney Griner的水星隊這季將會免費轉播。

心得:

太陽算是因為現況開出了第一槍@@
以後地方電視台的轉播可能只會越來越少

--

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k385476916 04/29 00:06考驗信仰

ocean0817 04/29 00:10合理阿,越來越少人在看電視

※ 編輯: EZ78 (71.232.216.168 美國), 04/29/2023 00:11:37

kobebrian 04/29 00:12我的文可能跟太陽一樣刺眼

BusterPosey 04/29 00:14確實 年輕人根本不會開電視

xkj22355 04/29 00:14美國地方獨佔節目的話,是不是LP會鎖住看不到?

usnavyseal 04/29 00:14這是跟台籃學的嗎 免費轉播XD

MK47 04/29 00:14太陽新老闆就有錢 可以嘗試各種方案 試錯了也沒啥差

ryanpiggy 04/29 00:14有線電視也無法再付更多了吧,開闢新的道路也不錯

xkj22355 04/29 00:14這樣以後太陽球迷會不會優先考慮買LP?

EZ78 04/29 00:15對 地方的轉播都會鎖 像我就看不了紅襪或賽爾提克

EZ78 04/29 00:15不論主客場

xkj22355 04/29 00:15不太清楚OTA播放後會不會順帶解禁LP

cross980115 04/29 00:16抓個錯 第二大段的第二小段 Kevin Durant t打成d了

EZ78 04/29 00:19阿謝謝@@

※ 編輯: EZ78 (71.232.216.168 美國), 04/29/2023 00:20:02

SCLPAL 04/29 00:20老闆有錢真好(?)

EZ78 04/29 00:21有錢跟願意承擔這些損是算是兩回事啦@@

EZ78 04/29 00:21損失*

cross980115 04/29 00:21沙佛:說得真好

wpd 04/29 00:27遜 中職早就一隊多賣了

Uro5566 04/29 00:35不知道這樣league pass是不是就不會擋鳳凰城IP?

lalahsu 04/29 00:52求對(X 球隊(o

阿謝謝 最近我的自動選字都怪怪的@@

※ 編輯: EZ78 (71.232.216.168 美國), 04/29/2023 00:55:10

ParkShinHye 04/29 00:55有喔 p+在教的太陽有在學喔

MK47 04/29 00:57找阿拉BRO兄弟來看地板嗎?

love1500274 04/29 00:58球迷可以當免費仔的意思嗎

EZ78 04/29 00:59只有水星球迷XDDDD

EZ78 04/29 00:59太陽球迷請付錢

EZ78 04/29 01:00比較像我們的Clipper Vision那樣 只是我們還在跟

EZ78 04/29 01:00Bally合作

EZ78 04/29 01:00我猜啦

sunnyyoung 04/29 01:14只會有更多球迷跟KD筆戰

xo1100 04/29 01:23反正簽了瞎妹也是損失上千萬 這數字還好了啦

gowaa 04/29 01:25免費嗎 哇...

kaimar 04/29 01:46太佛心了吧 免費收看!!

kaimar 04/29 01:51少賺點轉播錢 但可以累積更多粉絲 賺更多周邊商品

kaimar 04/29 01:52的錢 這怎麼感覺很像遊戲包月改免費制XD

eirose 04/29 02:02太好了,跟有線電視簽約對當地不裝電視服務的球迷影

eirose 04/29 02:02響很大,想看當晚比賽幾乎都會被block out看不到

eirose 04/29 02:03對於越來越多不看電視的年輕球迷沒辦法用網路看比賽

eirose 04/29 02:03對於收益絕對有很大的負面影響

gnl1n 04/29 02:13沒關係我有買

CRChen 04/29 03:05還有正文倒數第二段的「鳳凰"程"」

謝謝

kyle5241 04/29 04:09GGer 可以看了

paulkk 04/29 07:27美國悍將?

cielnoir 04/29 07:40新老闆讚!

yiersan 04/29 07:41要直接全部放YT免費看嗎 台灣領先全球

yiersan 04/29 07:42有一天會不會

interact 04/29 08:11太陽老闆又沒差這點錢

ilanese 04/29 08:13靠廣告費分紅吧?

lsps9151014 04/29 08:36現在真的越來越少人看電視了。網路這麼發達 確實該

lsps9151014 04/29 08:36變換跑道

setterwu 04/29 08:40當地有線可以較便宜賣給他們,如果有利還是會買拉

setterwu 04/29 08:42有點像台灣第四台業者,不允許頻道商又同時賣給網

setterwu 04/29 08:42路電視業者如mid之類的

sampsonlu91904/29 08:42主要也是很多主流媒體集團越來越看衰Cable—福斯撤

sampsonlu91904/29 08:43出地方體育台、華納也確定不再繼續 據說連環球NBC

sampsonlu91904/29 08:43也考慮減少RSN的持有量

losage 04/29 09:14應該沒人在看電視吧?好幾年沒開過了

a26893997 04/29 09:36說不定短空長多欸 畢竟是養長期客群

GreenMay22 04/29 09:53樓上要講的是短空長多

handfox 04/29 10:56認真

Hohenzollern04/29 11:00地方的體育電視台破產沒錢 太陽隊才要自己搞串流服

Hohenzollern04/29 11:00

※ 編輯: EZ78 (71.232.216.168 美國), 04/29/2023 11:33:38