[花邊] 吉巴正在申請"大臉咖啡"商標

pneumo 發表於 2020/9/18 上午7:14:13

看板NBA標題[花邊] 吉巴正在申請"大臉咖啡"商標作者

pneumo

(超☆冒險蓋)時間Sep 18 07:14:13 2020推噓65 推:71 噓:6 →:16

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來源: Sun-Sentinel
網址: https://tinyurl.com/y4w23kay

Heat’s Jimmy Butler brewing up trademark protection for Big Face Coffee
熱火Jimmy Butler正在準備申請"大臉咖啡"商標保護

Move over Starbucks, Big Face Coffee soon could be moving into the
neighborhood.
星巴克閃邊，大臉咖啡可能就要來了。

Because it’s getting real for Jimmy Butler, legal papers, and all.
因為吉巴，法律文件，以及所有準備，已經逐漸上路。

The Miami Heat All-Star forward is in the process of working with a
Pittsburgh legal firm to trademark the name of the impromptu coffee shop he
set up in his Disney World hotel room amid the NBA’s quarantine bubble.
熱火全明星前鋒吉巴已經與在匹茲堡的法律事務所在處理要將他在迪士尼泡泡圈裡即興為他開的咖啡店所取的名字申請商標。

What started as a whim has turned into caffeinated capitalism — with a
little help from a friend.
一開始只是一時興起，加上一位朋友的幫忙，成為了一樁咖啡生意。

"He put the sign up, because, just like everybody, he was going a little bit
stir crazy,” agent Bernie Lee told the Sun Sentinel. "And then Meyers tweets
a picture of it, and the next thing he knows, he has a business. Incredible.”「他把看板放上去，因為就像其他人一樣，他有時會有一點肖肖，」吉巴經紀人Bernie
Lee說。「然後隊友Meyers在推特上PO了那張照片，然後沒多久他就知道，他有生意可以做了。真的很神奇~」

As in Heat center Meyers Leonard posting a photo on Twitter of the signage
outside Butler’s door, one that Leonard actually soon deleted when Butler’s
room number could be detected.
熱火中鋒Meyes Leonard所PO的那張照片是吉巴掛在他房門上的看板，他很快就刪掉那照片，因為那張照片有照到吉巴的房間號碼。

照片: https://imgur.com/48mnrIK.jpg

From that moment, well before the Heat advanced to these Eastern Conference
finals against the Boston Celtics, the entrepreneurial spirit took over.
從那時候開始，在熱火還沒進東冠打青賽前，吉巴的生意魂就上身了。

Included in the Sept. 4 trademark filing are the specifics of what began witha black marker on a whiteboard ordered from Amazon, with the legal filing
reading:
在9/4遞件的商標申請文件裡提及了這商標的起源，是一個從Amazon訂來的白板，上面用黑色麥克筆寫的看板，文件裡面提及的內容有:

“The mark consists of The words BIG FACE over the words COFFEE, an asterisk
before the C in the word COFFEE, a smiley face design in the O in COFFEE, andan asterisk after the E in COFFEE, with a squiggly line below the word
COFFEE, and the words NO I.O.U.s in a white box beneath the squiggly line.”
「商標由"大臉"(BIG FACE)以及其下方的"咖啡"(COFFEE)所構成，COFFEE裡的C前面有加個星號，裡面的O會用一個笑臉，然後最後一個E後面也會有個星號，然後底下會有個曲線。然後在那曲線下面有個白色欄位寫著"禁止賒帳"(NO I.O.Us)。」

Lee said a proactive approach became necessary.
經紀人Lee說主動出擊變成是必要的了。

"Once the picture went out, I started noticing, I think we all started
noticing, people trying to like jump on it,” he said. "And I think before
somebody else did it, he definitely did it just to protect himself.
「在那張照片曝光後，我開始注意到，我認為大家也都注意到了，很多人試著想搶這個機會，」他說。「而我認為在其他人搶得先機前，他一定得要做好保護自己的工作。」

"And now it’s kind of growing an opportunity.”
「然後現在似乎變成了一個生意契機了。」

吉巴東決賽前穿大臉咖啡老闆吊嘎: https://imgur.com/93q29jZ.jpg

The filing said the Big Face Coffee operation includes goods and services
such as "general apparel including hats and shirts,” "general housewares
including mugs and cups,” "general café items including coffee beans,
coffee grounds, candy bars, nuts, tea bags, loose leaf tea, sandwiches; bakedgoods including scones, muffins, cupcakes, bagels, cakes, cookies, bread,
scones, cinnamon rolls, muffins, marshmallow rice treats.”
申請文件寫著大臉咖啡企業包括產品及服務有，"服飾品包括帽子及衣服"，"家用品包括馬克杯及茶杯"，"咖啡及其相關物品，包括咖啡豆，咖啡粉，糖果，堅果，茶包，茶葉，三明治；烘焙製品包括英式鬆餅，鬆餅，杯子蛋糕，貝果，蛋糕，餅乾，麵包，肉桂捲等。"

But wait, there’s more, with the filing also including, "produce including
whole fruits, packaged, fruits, vegetables,” and, of course, “non-alcoholic
beverages including coffees, teas, sodas, seltzer, bottled water; alcoholic
beverages including wine and beer.”
不只這樣，裡面還提及，"生鮮產品包括水果，蔬菜"，當然也包括了"非酒精性飲料包括咖啡，茶，汽水，蘇打水，瓶裝水；酒精性飲料包括酒及啤酒"。

So just a bunch of corporate and legal listings?
所以只是申請公司而已這麼簡單嗎?
--

難怪隊友最近狂幫士官長打廣告~~~~

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icou 09/18 07:16Stopbucks

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kokohu 09/18 07:17吉巴克要來了嗎

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FragrantJo 09/18 07:181樓推

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knok 09/18 07:18真吉巴

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aatakeo 09/18 07:18還真的要賣喔？一杯20美不會太貴嗎？XD

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dannyshan 09/18 07:19今年季後賽開始超巨合理利用自己的爆紅啊

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TimmyJiang 09/18 07:19離開園區後不太可能繼續用這個價格賣吧

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RickyRubio 09/18 07:20Stopbucks

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johnwu 09/18 07:20會不會已經有商標蟑螂了呢 XDDD

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liafree 09/18 07:21等等，在軍中可以兼職？（誤

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Joey1999 09/18 07:21吉巴克

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f77928 09/18 07:21吉巴跟你來真的

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edison999 09/18 07:23一樓有梗

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PussySucker 09/18 07:25就前幾篇被推爆的梗還在一樓太神

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Joey1999 09/18 07:36一樓那梗不是前幾篇的嗎？

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MinuteMan 09/18 07:37每一篇都要有梗一次

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LeehomLee 09/18 07:38一樓的梗是抄前幾篇的尊重原創給箭頭

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kullan 09/18 07:42Stopbucks太好笑了XD

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hank13241 09/18 07:44因為是其他篇就提過的，給箭頭

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dindaofay 09/18 07:44一樓非原創，是抄前幾篇的梗

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w9 09/18 08:591F不就抄樓下沒幾篇的梗顆顆

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cool34 09/18 09:53Stopbucks是在嗆公鹿嗎? 哈

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yzak4763 09/18 11:27大中小杯全部20鎂是怎樣.....逼人買大杯XD

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monstertsai 09/18 13:06其實他可能沒有跟隊友收錢吧！前面可能就是為後面開

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monstertsai 09/18 13:06店鋪梗。

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ctes940008 09/18 13:13神之子

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