[今島] 任天堂對AI生成技術保持觀望態度

Nintendo Says Generative AI Can Be Used in ‘Creative Ways,’ but Highlights
IP Issues

"We are open to utilizing technological developments."

https://reurl.cc/z1dv1k

Nintendo has commented on the controversial topic of generative artificial
intelligence in video game development, outlining the pros and cons as it
sees them.

任天堂對電玩開發中的生成人工智慧這個有爭議的主題發表了評論，概述了它所認為的優點和缺點。

In a shareholder Q&A, Nintendo president Shuntaro Furukawa was asked about
the company’s initiatives involving AI. In response, Furukawa said
generative AI can be used “in creative ways,” but said its use “also raise
issues with intellectual property rights.”

在股東問答中，任天堂總裁古川俊太郎被問到該公司涉及人工智慧的舉措。古川對此回應稱，生成式人工智慧可以「以創造性的方式」使用，但其使用「也會引發智慧財產權問題

Artificial intelligence and its uses in games is one of the hottest topics
within the video game industry, with some studios touting AI-generated NPCs
or AI-driven level creation, Others have expressed concern about its
potential impact on jobs, particularly in art, quality assurance, and
performance.

人工智慧及其在遊戲中的應用是遊戲行業中最熱門的話題之一，一些工作室兜售人工智能生成的 NPC或人工智能驅動的關卡創建，另一些工作室則表達了對其對就業的潛在影響的擔憂，特別是在藝術、品質方面。

Generative AI thus far has drawn criticism from players and creators due to amix of ethical issues, rights issues, and AI’s struggles to produce content
audiences actually enjoy. For instance, Keywords Studios attempted to create
an experimental game internally using entirely AI. The game failed, with
Keywords citing to investors that AI was “unable to replace talent.”

迄今為止，由於道德問題、智銓問題以及人工智慧難以生產觀眾真正喜歡的內容，生成式人工智慧已經招致了玩家和創作者的批評。例如，Keywords Studios 試圖在內部完全使用人工智慧來創建一個實驗性遊戲。該遊戲失敗了，Keywords 向投資者稱人工智慧「無法取代人才」。

As for Nintendo, which is readying the reveal and release of the Switch
successor console, Furukawa said the company is “open to utilizing
technological developments,” but will “work to continue delivering value
that is unique to Nintendo and cannot be created by technology alone.”

至於正在準備展示和發布Switch後繼遊戲機的任天堂，古川表示，該公司“對利用技術
發展持開放態度”，但將“努力繼續提供任天堂獨有的、僅靠技術無法創造的價值” ”

Here’s Furukawa’s statement in full:

以下是古川的聲明全文

In the game industry, AI-like technologies have long been used — for
example, to control the movements of opponent characters — so I believe that
game development and AI technology have always had a close relationship.
Generative AI, which is becoming a big topic recently, can be used in
creative ways, but we recognize that it may also raise issues with
intellectual property rights.

We have decades of know-how in creating the best gaming experiences for our
players. While we are open to utilizing technological developments, we will
work to continue delivering value that is unique to Nintendo and cannot be
created by technology alone.

在遊戲產業，類似AI的技術早已被使用——例如控制對手角色的動作——所以我相信遊戲
開發和AI技術一直有著密切的關係。生成式人工智慧最近成為一個大話題，可以以創造性的方式使用，但我們認識到它也可能引發智慧財產權問題。

我們擁有數十年的專業知識，致力於為玩家創造最佳遊戲體驗。雖然我們對利用科技發展持開放態度，但我們將努力繼續提供任天堂獨有的、僅靠科技無法創造的價值。

Nintendo’s mixed statement here comes as its video game console rivals go
all-in on AI. Microsoft, for example, is reportedly making an Xbox AI chatbotto automate support tasks such as game refunds, deal with broken consoles andsubscription issues, and answer questions about error codes.

任天堂的說法好壞參半，其電視遊戲機競爭對手正全力投入人工智慧領域。例如，據報道，微軟正在開發一個Xbox AI聊天機器人，以自動執行遊戲退款等支援任務、處理損壞的遊戲機和訂閱問題，以及回答有關錯誤代碼的問題。

Meanwhile, head of PlayStation Productions and head of product at PlayStationStudios Asad Qizilbash weighed in on AI to say its use in video games is
important to Gen Z and Gen Alpha gamers who seek "personalization across
everything."

同時，PlayStation Productions 負責人兼 PlayStation Studios 產品負責人 Asad
Qizilbash 也對人工智慧進行了評論，他表示人工智慧在電玩遊戲中的使用對於尋求「一切個性化」的Z世代和Alpha 世代遊戲玩家來說非常重要。

"For instance, non-player characters in games could interact with players
based on their actions, making it feel more personal,” Qizilbash said. “
This is important for the younger Gen Z and Gen Alpha audiences, who are the
first generations that grew up digitally and are looking for personalization
across everything, as well as looking for experiences to have more meaning."

Qizilbash 說：「例如，遊戲中的非玩家角色可以根據玩家的行為與玩家互動，讓遊戲感覺更加個人化。這對於年輕的Z 世代和Alpha 世代觀眾來說非常重要，他們是成長的第一代人。

Earlier this yeah, EA boss Andrew Wilson told the investment community that “more than 50% of our development processes will be positively impacted by theadvances in generative AI.” Wilson, who oversees EA Sports FC, The Sims, and
BioWare games, added that AI will make game development “more efficient”,
revealing that the EA Sports FC developers can now make stadiums in six weeksrather than six months.

今年早些時候，EA老闆安德魯威爾遜 (Andrew Wilson) 告訴投資界，“我們超過50%
的開發流程將受到生成式 AI 進步的積極影響。”負責 EA Sports FC、The Sims 和
BioWare 遊戲的 Wilson 補充道，人工智慧將使遊戲開發“更有效率”，並透露 EA
Sports FC 開發商現在可以在六週而不是六個月內建造體育場。

--

今晚你選那一個姿勢??

○ "○ ○" ○"
(|\ (|\ )) )) ○╭○rz ○rz ○rz-st○
/`○rz /`○r27\" ○r27\" ￣′ ○=^

--