[外絮] 太陽隊提供當地民眾免費的電視天線
Suns offering fans free television antennas for local viewing
The Phoenix Suns are giving fans free television antennas to help them watch the team's games, which largely will be shown locally on over-the-air stations starting this season.
太陽隊提供免費的電視天線給當地民眾，讓他們下個賽季能收看太陽隊的比賽。
Last spring, new team owner Mat Ishbia decided to walk away from talks to extend the team's TV rights deal with Bally Sports and make the games available on local broadcast stations across Arizona owned by Gray Television. The team also is partnering with Kiswe to offer a streaming option for games.
春天的時候，太陽新老闆Mat Ishbai決定不和原本的有線電視台Bally Sports續約，轉向和當地的無線電視台合作。
The choice left tens of millions of dollars in guaranteed revenue on the table but, the team said, would more than triple the reach of its games to more than 2.8 million households. Ishbia said that over the long term it was a better business move to appeal to more fans.
這個決策帳面上會損失數千萬美元，但太陽隊認為能觸及更多潛在球迷，有機會達到之前280萬訂閱戶數的三倍以上，長期來看更有效益。
To help fans make the switch, the Suns offered to send fans antennas to connect to their televisions if they filled out a request form on the team website. The offer was so popular, the Suns quickly ran out of an initial batch of antennas and had to order more, team CEO Josh Bartelstein told ESPN.
只要球迷上球隊官網登記，太陽隊就會為他們的電視提供天線，目前第一批非常快速的發完了，球隊之後還會提供更多。
There are 70 Suns games plus five preseason games scheduled to be shown on the local broadcasts. In June, the Utah Jazz followed the Suns by leaving their regional sports network and decided to put games on local television with a similar streaming option.
當地的球迷可以免費收看5場季前熱身賽+70場季賽，另外6月份的時候爵士隊也仿效太陽隊的做法和當地的電視台合作提供類似的服務。
雖然這個決策和Bally Sports宣布破產也有關係，但依舊是個蠻大膽的做法。
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好爽喔 這就是新老闆
好好喔
以前從來沒想過我陽可以這麼闊綽
他們的無線頻道是幾台?
三巨頭+老闆=宇宙四件頭 起飛
新老闆太帥啦！
覺得感動，竟然能看到是太陽發這種新聞，老闆的誠
意大大影響球隊的興盛可能（尼克那種躺著賺的例外.
...）
真的棒!!
等等 老闆也能算進巨頭裡的嗎…
新老闆好歹拿過ncaa冠軍算巨頭吧xd
老闆當然算巨頭，差超多的
電視天線算不算骨董?
跟沙佛真的天差地別
用衣架自己摺一下就可以接天線了
和$佛比的話 的確算巨頭阿
收視率不重要了！訂閱廣告比較重要
這有點猛 等於主場轉播都放掉了
這老闆好像很有錢!!!
放掉既有的轉播收益 改賺潛在的門票?
門票比較多是球迷買，這比較像拓展普通人市場
美國不算吧 畢竟地那麼大 無線還是很多
有附解碼棒嗎
無線台一樣有轉播收益阿~ 收廣告費
含上門安裝嗎？ XDD
美國還有人在用天線哦？
可能cable很貴，不是人人裝
台灣應該是世界收視選擇最多最便宜的
NBC CBS ABC 三巨頭都是無線台出身~
LA湖人轉播台放在一個月105鎂的Cable餐(140頻道)裡
Cable使用者逐年下降了，與其買Cable不如買Netflix
D+ 跟HBO，還有剩呢
八木天線
有錢就是任性
跟前老闆雲泥之別
太陽頭號巨頭無誤！
太陽超大團 跟勇士不分軒輊
太佛啦！
新老闆闊氣
出手大方的太陽老闆，真讓人不習慣
鳳凰城天線寶寶
推推，我最愛的球隊
短期在帳面上損失 但長期更有效益 厲害的猶太人
是說湖人轉播套餐也太貴了吧 一個月3000多台幣 = =
KD:按讚訂閱分享來場館抽KD球衣
好強!
錢對他來說只是數字 有錢老闆真好
太陽新老闆有心 不過DIY天線最好用
突然有個富爸爸真是抱歉
是因為有線台破產了 不是什麼超前思維...
LA有線電視一個月那麼貴喔？三千多台幣
話說那個轉播合約不是還判定有效嗎
太陽變這麼佛 不習慣啊
鳳凰城有線電視加高速網路一個月也才80塊不貴吧
在美國自己DIY天線有用嗎?
我覺得這算是深耕再締 增加潛在球迷
爆
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