Re: [新聞] App Store總收入7成「遊戲戶佔不到10％」

去翻了一下原文新聞

Apple must open up App Store payments, court decrees
https://www.applemust.com/apple-must-open-up-its-payments-system/

In the 185-page ruling (available here) the judge wrote:

“ Ultimately, after evaluating the trial evidence, the Court finds that the
relevant market here is digital mobile gaming transactions, not gaming
generally and not Apple’s own internal operating systems related to the App
Store. The mobile gaming market itself is a $100 billion industry. The size
of this market explains Epic Games’ motive in bringing this action. Having
penetrated all other video game markets, the mobile gaming market was Epic
Games’ next target and it views Apple as an impediment.

“Further, the evidence demonstrates that most App Store revenue is generated
by mobile gaming apps, not all apps. Thus, defining the market to focus on
gaming apps is appropriate. Generally speaking, on a revenue basis, gaming
apps account for approximately 70% of all App Store revenues. This 70% of
revenue is generated by less than 10% of all App Store consumers. These
gaming-app consumers are primarily making in-app purchases which is the focusof Epic Games’ claims. By contrast, over 80% of all consumer accounts
generate virtually no revenue, as 80% of all apps on the App Store are free.

The judgement also says
“Having defined the relevant market as digital mobile gaming transactions,
the Court next evaluated Apple’s conduct in that market. Given the trial
record, the Court cannot ultimately conclude that Apple is a monopolist undereither federal or state antitrust laws. While the Court finds that Apple
enjoys considerable market share of over 55% and extraordinarily high profit
margins, these factors alone do not show antitrust conduct. Success is not
illegal. The final trial record did not include evidence of other critical
factors, such as barriers to entry and conduct decreasing output or
decreasing innovation in the relevant market. The Court does not find that itis impossible; only that Epic Games failed in its burden to demonstrate Appleis an illegal monopolist.”

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法律的東西真的難懂...

我大概看了一下，勉強能理解的是...

重點放在「巿場」的定義。

Epic把重點放在移動遊戲巿場，而不是整個蘋果的App巿場。雖然移動遊戲巿場佔了蘋果收入的70%，但移動遊戲市場只佔了用戶數量的10%而已。

只看這10%內蘋果的行為，你無法證明蘋果有壟斷行為。蘋果的確賺很多，但賺很多不犯法。

應該是這樣吧！看有沒有懂Antitrust的來說明。

--
我的故事可不那麼讓人覺得舒服。它不是那種有著甜蜜歡樂情節的幻想小說。
我的故事充滿了混亂而又難以察覺的陰影，充滿了瘋狂和噩夢，
和那些不再自欺欺人地生活的人們一樣。
──赫曼‧赫塞──

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改一下 有地方錯了 是用戶才對